... across different communities to generalize the findings to broader circumstances. Originality/value This study has shed light on how rural tourism can drive sustainable development through a circular economy and mindful consumption. The intersection of tourism and mindful consumption (MC) remains...

... research in line with the previous literature. This study offers an in-depth understanding of barriers focusing on rural tourism growth and devising both the plan of action and the suggestive measures in dealing with rural tourism. Originality/value The study provides a robust framework by integrating...

... developments in order to ensure that they to respond to the demands of travellers during each phase of their holidays (Egger and Buhalis, 2008 , p. 417). Gamification Millennials Rural tourism Generation Z Geocaching Smart tourism Across Europe the majority of what has been termed “smart...