... across different communities to generalize the findings to broader circumstances. Originality/value This study has shed light on how rural tourism can drive sustainable development through a circular economy and mindful consumption. Siwarit Pongsakornrungsilp can be contacted at: psiwarit@wu.ac.th...

... research in line with the previous literature. This study offers an in-depth understanding of barriers focusing on rural tourism growth and devising both the plan of action and the suggestive measures in dealing with rural tourism. Originality/value The study provides a robust framework by integrating...

...-creation of experiences that may also take place in or be facilitated in the virtual world. Gamification Millennials Rural tourism Generation Z Geocaching Smart tourism Across Europe the majority of what has been termed “smart tourism” developments have focussed on the urban...