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Keywords: Servicescapes
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Journal Articles
Historic buildings and the creation of experiencescapes: looking to the past for future success
Open Access
Journal:
Journal of Tourism Futures
Journal of Tourism Futures (2019) 5 (2): 193–201.
Published: 06 August 2019
... place from servicescape to experiencescape. Originality/value There has been an ongoing debate as to the significance of heritage in hospitality and tourism. However, this paper provides an insight into how the practical re-use of buildings can help companies both benefit from and contribute...
