Keywords: Technological trends
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Journal Articles
Journal of Tourism Futures (2020) 6 (3): 257–262.
Published: 27 March 2020
... by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more...

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