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Keywords: Technology acceptance model
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Journal Articles
Journal:
Journal of Tourism Futures
Journal of Tourism Futures (2026) 12 (1): 70–90.
Published: 31 December 2021
...Muhammad Junaid Shahid Hasni; Maya F. Farah; Ifraaz Adeel Purpose This paper aims to analyze the adoption of social media platforms by tourists in Pakistan. Based on an adaptation of the technology acceptance model (TAM), this study assesses the factors that lead users to adopt these platforms...
