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Keywords: Tour guides
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Journal Articles
Journal:
Journal of Tourism Futures
Journal of Tourism Futures 1–23.
Published: 21 August 2026
...Dušan Mladenović; Almir Peštek; Kayode Kolawole Eluwole Purpose This paper explores how generative AI (GAI) may complement, extend or selectively assume information-based functions traditionally associated with human tour guiding in self-guided tourism experiences (SGE). It presents a new...
Journal Articles
Journal:
Journal of Tourism Futures
Journal of Tourism Futures (2024)
Published: 01 July 2024
...Frida Marie Omma Purpose The research paper aims to explore how tour guides can contribute to regenerative tourism and the ways in which natureculture guiding practices align with stakeholder interests and the perspectives of tourism futures. Design/methodology/approach The ethnographic study...
