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Keywords: VALS 2
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Journal Articles
Journal:
Journal of Tourism Futures
Journal of Tourism Futures (2023) 9 (1): 62–83.
Published: 23 July 2021
... in certain psychological groups, and which of the fears strongly influence the decision to travel. Design/methodology/approach The VALS 2 method and standardized questionnaire were used for the segmentation of the tourist market or for the determination of the psychographic profiles of the consumers...
