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Keywords: Vietnam
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Journal Articles
Journal:
Journal of Tourism Futures
Journal of Tourism Futures 1–16.
Published: 02 March 2026
... A convenient sample of 621 Gen Z travelers was collected in Hanoi, Vietnam. SmartPLS ver. 4.0 was used for testing the proposed hypotheses. Findings The results indicate that both central and peripheral cues play significant roles in predicting Gen Z travelers’ adoption of eWOM on social media...
Journal Articles
The moderating role of eco-destination image in the travel motivations and ecotourism intention nexus
Open Access
Journal:
Journal of Tourism Futures
Journal of Tourism Futures (2024) 10 (2): 317–333.
Published: 22 August 2022
..., and the multivariate data analysis method to analyse the data of 435 valid observations collected in the structured questionnaire survey conducted in Vietnam. Findings The paper reports that the eco-destination image significantly strengthens the effects of four travel motives (i.e. excitement, escape, knowledge...
Journal Articles
Impacts and restoration strategy of the tourism industry post-COVID-19 pandemic: evidence from Vietnam
Open Access
Journal:
Journal of Tourism Futures
Journal of Tourism Futures (2026) 12 (1): 141–153.
Published: 30 March 2022
...Hoa Dinh Vu; Anh Thi Ngoc Nguyen; Nga Thi Phuong Nguyen; Duy Ba Tran Purpose This paper presents the impact of the COVID-19 pandemic on Vietnam's tourism industry to propose appropriate recovery strategies in the future. Design/methodology/approach This study uses a combination of research...
