... transformation and motivation to adopt virtual reality. At the same time, future trends suggest three themes related to the transformation of the tourism industry through the metaverse: immersive heritage exploration, technology adoption in metaverse tourism. Research limitations/implications Metaverse...

... be seen at http://creativecommons.org/licences/by/4.0/legalcode Posthumous events Post-mortem digital concerts Mixed-methods Music events Virtual reality Artificial intelligence Platforms Online communities Discourse analysis Simulation Memory One of the events that demonstrates...

... (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Metaverse Virtual spaces Virtual reality Consumer behaviour Consumer...

.... The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Automation Machine learning Metaversal tourism Mixed reality Natural language processing Virtual reality Customer experience is vital in the hospitality and tourism industry (Buhalis...

...Almir Pestek; Maida Sarvan Purpose The purpose of this paper is to provide an insight as to how recent trends in virtual reality (VR) have changed the way tourism and hospitality industry communicates their offerings and meets the tourists’ needs. Design/methodology/approach The approach...