... A convenient sample of 621 Gen Z travelers was collected in Hanoi, Vietnam. SmartPLS ver. 4.0 was used for testing the proposed hypotheses. Findings The results indicate that both central and peripheral cues play significant roles in predicting Gen Z travelers’ adoption of eWOM on social media...

...Xia Yang; Jihad Mohammad; Farzana Quoquab Purpose This study aims to predict the effect of cultural distance, perceived risk and electronic word of mouth (eWOM) on higher education institutes' students' destination image. In addition, it examines the mediating role of destination image in relation...

.... Practical implications Millennial and Gen Z consumers will constitute an increasing part of travellers and visitors in the future. Through a better understanding of their behaviour, tourism managers can design strategies to engage them and increase electronic word-of-mouth (eWOM). Originality/value...