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Keywords: Analytical hierarchy process
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Journal Articles
Journal of Technology Management in China (2006) 1 (2): 174–189.
Published: 01 May 2006
... is an important issue, which this paper aims to discuss. Design/methodology/approach A modified‐analytic hierarchy process (AHP) model is proposed to evaluate the NPD mixes. Since, integrated product development is positively associated with efficiency and negatively with innovation, a suitable NPD operation...
