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Keywords: Commitment
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Journal Articles
Factors affecting online community commitment in China: a conceptual framework
Available to Purchase
Journal of Technology Management in China (2014) 9 (1): 24–36.
Published: 01 April 2014
...Yuan Zhou; Muslim Amin Purpose – The purpose of this study is to introduce a conceptual framework for identifying the antecedents that affect members' online community commitment in the context of China. Understanding members' online community behaviour is important for e-marketers as it has been...
