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Keywords: Dietary acculturation
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Journal Articles
Journal of Technology Management in China (2014) 9 (1): 6–23.
Published: 01 April 2014
... consumption within a Chinese Muslim population using the “marketing theory of planned behavior”. The role of self-identity as a Muslim and dietary acculturation in the host culture is investigated. Design/methodology/approach – The study is based on a questionnaire survey. Cross-sectional data were...
