... Limited 2011 Corporate image Brand equity Employee behaviour Employee turnover China There is growing interest in corporate as well as product branding, including corporate brand equity (BE) (Ahonen, 2008). Internal branding and employees' roles in corporate branding are also...

... responses consisting of 539 from Taiwan and 511 from Mainland China. The results are classified and listed in Table I . Jobs Workplace Employee behaviour Taiwan China Workplace friendship is important for an individual and an organization (Rawlins, 1992). From an individual's viewpoint...