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Keywords: Marketing management
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Journal Articles
Journal of Technology Management in China (2014) 9 (3): 289–296.
Published: 30 September 2014
... Performance management China Culture Marketing management Shopping behavior Competitive advantage © Emerald Group Publishing Limited 2014 Shopping lovers are a dream for online retailers. They love Internet shopping and all of its facets (the convenience, the offers and the possibility...
Journal Articles
Journal of Technology Management in China (2014) 9 (1): 67–74.
Published: 01 April 2014
... purchase. Business administration Marketing management © Emerald Group Publishing Limited 2014 Phil Millage can be contacted at: phil.millage@indwes.edu The next phase of my research methodology was to begin observing from a distance the daily interactions in a variety of places...
Journal Articles
Journal of Technology Management in China (2006) 1 (2): 159–173.
Published: 01 May 2006
..., it is essential to find out customers' value and tests to products and services. American researcher Rokeach is the first people who conducted value studies, followed by many others. Basically, value refers to: China Culture (sociology) Consumer behaviour Marketing management Technology led...
