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Journal Articles
Journal Articles
Journal of Technology Management in China (2014) 9 (1): 67–74.
Published: 01 April 2014
... purchase. Business administration Marketing management © Emerald Group Publishing Limited 2014 Phil Millage can be contacted at: phil.millage@indwes.edu The next phase of my research methodology was to begin observing from a distance the daily interactions in a variety of places...
Journal Articles
Journal of Technology Management in China (2006) 1 (2): 159–173.
Published: 01 May 2006
..., it is essential to find out customers' value and tests to products and services. American researcher Rokeach is the first people who conducted value studies, followed by many others. Basically, value refers to: China Culture (sociology) Consumer behaviour Marketing management Technology led...

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