Keywords: New products
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Journal Articles
Journal of Technology Management in China (2006) 1 (2): 174–189.
Published: 01 May 2006
...Hsing Hung Chen; Amy H.I. Lee; Yunhuan Tong Purpose Owing to keen challenges in an evolving market, new product development (NPD) is critical for an enterprise to prosper. To increase the likelihood of having a few successful products, NPD mix is usually selected in practice. Since, a firm has...

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