...David Fenwick; Tugrul U. Daim; Ibrahim Iskin; Yasser Dahlawi Purpose The objective of this paper is to identify the reasons behind the recent issues of Chinese manufacturing quality. This paper aims to discuss the influence of American managers as well as Chinese business cultural effects...

... commitment. The study identifies the degree of the relevant of brand image and its impact on organisations and their market offerings. The study suggests that good brand image should positively impact on customers' loyalty, which at long run should also influence customer perceived quality, enables...