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Keywords: Software as a Service
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Journal Articles
The utility of Mobile Apps as a Service (MAaaS): a case study of BlueBridge Digital
Available to Purchase
Journal of Technology Management in China (2013) 8 (1): 34–43.
Published: 05 April 2013
...Santiago Jaramillo; C. Daniel Harting Purpose This case study aims to examine the Software as a Service, Mobile Apps as a Service (MAaaS) as pioneered by BlueBridge Digital and their subsidiary VisitApps. This system is analyzed against current market trends in relation to the niche industry...
