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Keywords: Tourism
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Journal Articles
The utility of Mobile Apps as a Service (MAaaS): a case study of BlueBridge Digital
Available to Purchase
Journal of Technology Management in China (2013) 8 (1): 34–43.
Published: 05 April 2013
... of tourism mobile application development and the broader mobile application development industry as a whole. Design/methodology/approach A survey of the industry is conducted via current literature and market analytics. The information for the case study is provided directly by BlueBridge founder...
Journal Articles
Is it the more the merrier?: An exploratory study into the growing problem of information overload
Available to Purchase
Journal of Technology Management in China (2011) 6 (1): 69–83.
Published: 15 February 2011
...‐intensive tourism industry, this exploratory study examined the top two state‐owned tour operators in China. Using semi‐structured group interviews supplemented by a questionnaire survey, the empirical evidence gathered was examined to identify key themes concerning information overload. Findings...
