Evaluating effects of integrated TDM measures in Nanhai, China

A model system was developed to investigate the feasibility of an integrated transportation demand management (TDM) programme in the Nanhai district of China by employing the multi-nomial logit and nested logit modelling methods. Using the model system, the impacts of the programme concerning residents' acceptance and behaviour adjustments in trip frequency, mode choice, departure time and route choice are predicted. The study results indicate that the programme could make a significant contribution to the improvement of traffic conditions in Nanhai. Furthermore, it is recommended that implementation of the integrated TDM programme in Nanhai be divided into two stages – stage 1 for the implementation of bus priority and motorcycle restriction policies and stage 2 for implementing a congestion pricing policy. The study results may facilitate the establishment of related TDM programmes to aid the mitigation of traffic congestion and the sustainable development of urban transportation systems.