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Keywords: Contingent valuation method
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Journal Articles
Journal:
Journal of Trade Science
Journal of Trade Science (2024) 12 (4): 268–283.
Published: 10 September 2024
... March 2022 to July 2022. The choice experiment (CE) and contingent valuation method (CVM) were employed to analyze consumers’ willingness to pay (WTP). STATA 17 software was used to analyze research data in the logit model and mixed logit model. Findings The research results from the CVM approach...
