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Keywords: Culinary trends
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Journal Articles
Thai-Ha Luong, Hoang-Khoi Nguyen, James Cho, Agnieszka M. Koziel, Bao-Trang Nguyen Doi, Huu-Phuoc Bui
Journal:
Journal of Trade Science
Journal of Trade Science (2026) 14 (1): 25–41.
Published: 23 December 2025
... participation in fast-paced culinary trends. The findings also suggest that high visibility on social media does not lead to disengagement as long as the vendors and marketers can maintain the “newness” of the content. Originality/value By integrating the Rogers's diffusion of innovations theory with social...
