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Keywords: Environmental concern
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Journal Articles
Enhancing water conservation behavior: the role of knowledge, attitude and environmental concerns
Open Access
Journal:
Journal of Trade Science
Journal of Trade Science (2025) 13 (3): 167–184.
Published: 11 August 2025
...). This study expands the knowledge–attitude–behavior (KAB) model to explore how knowledge about water conservation, environmental concern and concern about water scarcity influence residents’ attitudes and their water-saving behavior. Design/methodology/approach Data were collected through an interviewer...
