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Keywords: Green product investment
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Journal Articles
Journal:
Journal of Trade Science
Journal of Trade Science (2025) 13 (1): 44–64.
Published: 14 February 2025
...Dinh Anh Phan; Thi Le Hoa Vo Purpose This study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI). It further identifies the optimal sales model approach for implementing green...
