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Keywords: Marketing theory
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Journal Articles
Journal:
Journal of Trade Science
Journal of Trade Science (2026) 14 (1): 61–84.
Published: 09 December 2025
... commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . Phenomenology Consumer research Qualitative methodology Marketing theory Lived experience...
Includes: Supplementary data
