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Keywords: Motivating language
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Journal Articles
Journal:
Journal of Trade Science
Journal of Trade Science (2026) 14 (3): 209–227.
Published: 06 July 2026
...Bao Ngoc Le; Huyen Trang Le Purpose Drawn on an integrated model of motivating language theory and social exchange theory, this study examines how leaders' motivating language (LML) influences two forms of organizational citizenship behaviors directed toward individuals (OCBI) and toward...
Includes: Supplementary data
