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Keywords: Organic food
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Journal Articles
Understanding the power of social media influencers in promoting organic food consumption
Open Access
Journal:
Journal of Trade Science
Journal of Trade Science (2025) 13 (4): 279–298.
Published: 17 October 2025
...Dung Minh Nguyen; Hau Thi Thanh Hien Nguyen Purpose In response to growing health and environmental concerns, consumer demand for organic foods has grown steadily. At the same time, social media influencers have a significant influence on consumer choices, especially in digitally connected...
