Skip to Main Content
Keywords: Perceived saturation
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

From crave to fade: modelling perceived novelty, perceived saturation and engagement in viral street food trends among digital-native young consumers

Open Access
Thai-Ha Luong, Hoang-Khoi Nguyen, James Cho, Agnieszka M. Koziel, Bao-Trang Nguyen Doi, Huu-Phuoc Bui
Journal: Journal of Trade Science
Journal of Trade Science (2026) 14 (1): 25–41.
https://doi.org/10.1108/JTS-07-2025-0037
Published: 23 December 2025
... relationships among key variables. Findings Sensory appeal, social media and peer influence positively affected perceived novelty. Only sensory appeal negatively influenced perceived saturation, while peer influence uniquely increased both novelty and saturation. Notably, perceived novelty significantly...
View article titled, From crave to fade: modelling perceived novelty, perceived saturation and engagement in viral street food trends among digital-native young consumers
Open the PDF for From crave to fade: modelling perceived novelty, perceived saturation and engagement in viral street food trends among digital-native young consumers in another window
Add to Citation Manager for From crave to fade: modelling perceived novelty, perceived saturation and engagement in viral street food trends among digital-native young consumers
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.

Sharing Unavailable

Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.