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Keywords: Perceived value
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Journal Articles
Journal:
Journal of Trade Science
Journal of Trade Science (2025) 13 (1): 23–43.
Published: 14 February 2025
... is crucial for long-term sustainability. This study investigates the effects of multiple dimensions of perceived value on consumer satisfaction and three outcomes of consumer loyalty (i.e. willingness to pay a premium, repurchase intention and word-of-mouth intention), considering the moderating role...
