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Keywords: Product reviews
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Journal Articles
Journal:
Journal of Trade Science
Journal of Trade Science (2024) 12 (4): 247–267.
Published: 11 September 2024
...Rajab Ghandour Purpose The aim of the research is to evaluate different modality for product reviews presentation and its impact on users’ performance, purchase intention and enjoyment. Design/methodology/approach The study utilized an experimental approach with 48 opportunistic participants...
