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Keywords: Reselling mode
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Journal Articles
Journal:
Journal of Trade Science
Journal of Trade Science (2025) 13 (1): 44–64.
Published: 14 February 2025
... marketing under uncertainty about the effects of GPI. Design/methodology/approach We examine an e-commerce (EC) supply chain involving a manufacturer who determines the product’s greenness level and a B2C marketplace who can operate in either an agency or a reselling mode and engages in green marketing...
