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Keywords: University image
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Journal Articles
Journal:
Journal of Trade Science
Journal of Trade Science (2024) 12 (1): 37–59.
Published: 08 March 2024
... the dimensions of higher education service quality with a specific focus on Vietnam. Second, it examines how the service quality dimensions impact student satisfaction and student loyalty, with the moderating role of the university image. Design/methodology/approach This study followed a rigorous procedure...
