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Keywords: Vietnam
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Journal Articles
Journal:
Journal of Trade Science
Journal of Trade Science 1–24.
Published: 20 August 2026
... in a collectivist culture, subjective norm (SN) showed no significant effect. Research limitations/implications First, the data were collected from a convenience sample of students in Vietnam, which may limit the generalizability of the findings to other cultural or educational contexts. Future research could...
Journal Articles
Journal:
Journal of Trade Science
Journal of Trade Science (2026) 14 (3): 279–296.
Published: 16 July 2026
.... Corporate sustainability Earnings risk Emerging markets Media-based ESG State ownership Vietnam Corporate sustainability has moved from a peripheral reporting exercise to a central concern for investors, regulators, and managers (Grewal and Serafeim, 2020). A growing body of empirical work...
Journal Articles
Journal:
Journal of Trade Science
Journal of Trade Science (2025) 13 (2): 87–109.
Published: 26 May 2025
...Thao Phuong Vu; Duong Tuan Nguyen Purpose This study aims to identify the dimensions that represent e-logistics service quality (e-LSQ) in e-commerce from the perspective of Generation Z customers in Vietnam. Additionally, it seeks to evaluate the impact of these dimensions on repurchase intention...
