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Keywords: Audience engagement
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Journal Articles
Journal:
The Journal of Web Science
The Journal of Web Science (2017) 3 (1): 16–31.
Published: 07 December 2017
..., it needs to develop innovative strategies around these channels, to maximize audience engagement with the news it provides. In this paper, we focus on the issue of developing one such strategy for spreading news on Twitter. Using tweet corpora from two national news ecosystems - 1.7M tweets from 200...
