Observing observations empirically: methodological innovations in applied sociocybernetics

Discusses the differences between systemic social research and conventional, non‐systemic empirical research. Outlines paradigmatically the major stages, methodological decisions and results of an empirical project. Focuses on intimate communication and AIDS prevention. Distinguishes four different intimate system types. These system types are shown to influence the risk management of an HIV infection. Sociocybernetic empirical research implies typically systemic approaches in the major phases of the research process: reframing; observing observations; selecting and distinguishing; and intervening indirectly.