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Purpose

To reflect on the matter of self‐consciousness.

Design/methodology/approach

The purpose is achieved through the process of answering four questions presented to me by Heinz von Foerster in the course of our many conversations.

Findings

It is not possible to understand the nature of self‐consciousness without understanding the operation of human beings as living systems that exist as emotional languaging living systems: self‐consciousness is a manner of living.

Practical implications

We human beings can become more aware of our responsibility in the design of robots that imitate us.

Originality/value

Reflects on what makes us humans special, on subjective experience, and on the world we bring forth.

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