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Purpose

To examine the paradoxes of optimisation in public service management.

Design/methodology/approach

Considers the managerial philosophy of target setting as an organisational control and examines its resulting consequences.

Findings

That while the temperate use of the philosophy has its place, awareness of its limitations will control the damage done by its uncritical acceptance.

Practical implications

By discussing target setting and its susceptibility to a range of difficulties in the public service management raises awareness of its limitations.

Originality/value

Considers an important concern about the use of target setting in the public and private domains.

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