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Purpose

To celebrate the life and achievements of Felix Geyer by addressing issues of mutual interest, in a light‐hearted and informative fashion.

Design/methodology/approach

Adopts a polemical style that encapsulates the conclusions that will appeal to many types and affiliations of reader.

Findings

That, on the one hand, Felix Geyer is a cool dude who once smoked cigars and wore a raincoat. That, on the other hand, by walking around with “implants” in his body, and by celebrating/publicising this fact to the mass media, Kevin Warwick raised issues that remind us of the cult of the dandy.

Originality/value

Style, agenda, and range of concerns are unorthodox.

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