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Purpose

This paper seeks to propose an innovative approach to the assessment of the effectiveness of organizational structures.

Design/methodology/approach

Explores a concept for the measurement of the fractal dimensionality of living organisms, applying it from biology to social organizations.

Findings

The fractal dimensionality of an organization normally lies in the range of 2.2‐2.3, if it is optimal.

Research limitations/implications

The paper's limitations lie in the fact that it is not yet based on experimental evidence from real‐world organizations.

Originality/value

The findings of this paper give valuable impetus to the methodology of organizing.

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