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Purpose

The purpose of this paper is to explore current questions about metaphor, experience and aesthetic awareness that persist through the variations of critical approaches and projective research in architectural theory and practice.

Design/methodology/approach

Further considerations focus on the advanced technological possibilities which re‐invest the relations between principles of cybernetics and architecture.

Findings

The current between art and architecture is more than ever manifested in fields related to the computer sciences and its conceptual background: cybernetic sciences.

Originality/value

The paper re‐thinks the aesthetic value of architecture and architectural experience in this time of digital productivity.

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