Optimal pricing model for non-instantaneous deterioration items with price and freshness sensitive demand under the e-commerce environment in China

Weihua Xu [], an Associate Professor of School of Business Administration, Master Tutor, Supervisor in Management Science, Henan University of Economics and Lawin Zhengzhou, China. She received the BSc degree and MSc degree in management from Zhongyuan University of Technology, Zhengzhou, China, in 2004and 2007, respectively. She received the PhD degree in Management from Tongji University, Shanghai, China, in 2012. She is currently an Associate Professor of the School of Business Administration, Henan University of Economics and Law, Zhengzhou, China. Her research interests include supply chain decision making and applications, uncertain planning, innovative management, industrial economy. Shujun Zhou, received the MS degree in Management Sciences and Engineering at Xidian University in Xi’an, P.R. China, in 2019. She received the BSc degree in Logistics Management from Xi’an University of Posts and Telecommunications, Xi’an, P. R. China, in 2016. Her research interests include pricing strategy for fresh products.

Shujun Zhou, received the MS degree in Management Sciences and Engineering at Xidian University in Xi’an, P.R. China, in 2019. She received the BSc degree in Logistics Management from Xi’an University of Posts and Telecommunications, Xi’an, P. R. China, in 2016. Her research interests include pricing strategy for fresh products.

Ketong Zhao [], an Assistant Librarian of library of Xidian University. She received the MS degree in Management Sciences and Engineering at Xidian University in Xi’an, P.R. China. She received the BSc degree in Logistics Management from Chongqing University, Chongqing, China, in 2017. Her research interests include supply chain decision-making and optimization, health-care management.

Yixuan Shi, a master of Management Science and Engineering from Xidian University in Xi’an, P.R. China. She received the BSc degree in Information Management and Information System from Guangxi Medical University, Nanning, China, in 2020. Her research interests include medical decision-making and emergency management decision making.

Sun Bingzhen, a Professor of School of Economics and Management, serves as an authorized PhD supervisor in Management Science and Engineering, Xidian University in Xi’an, P. R. China. He received the BSc degree and MSc degree in mathematics from Northwest Normal University, Lanzhou, China, in 2003 and 2006, respectively. He received the PhD degree in Management Sciences and Engineering from Tongji University, Shanghai, China, in 2013. He is currently a Professor of the School of Economics and Management at Xidian University in Xi’an China. He has published over 49 articles in international journals. His research interests include supply chain decision making and applications, information system and technology, decision-making with under uncertainty and operations research.