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Purpose

This paper articulates a multi-contextual and dynamic system for memory research in relation to multi-cultural organizations (MCOs) by a qualitative research method.

Design/methodology/approach

Face-to-face semi-structured interviews were conducted with representatives of 30 national officers in North Atlantic Treaty Organization (NATO) to illuminate how the construction of organizational memory (OM) can then be compared and contrasted across different cultures.

Findings

The findings show that OM still mostly resides in individuals with the social transfer. However, even if, cultural aspects define what should be stored, time and purpose, the static memory of individuals becomes dynamic OM that is represented and interpreted in an organization's practices, policies and learning.

Originality/value

The primary contribution is to attempt to dissolve the seeming assumption of dialectical metaphoric perspectives of OM between different but related sub-communities of practice and outcomes. Consequently, socially constructed and individual memory models are necessary to integrate different metaphors according to the multi-context theory, which extends the understanding of the diversity between the cultural backgrounds of individuals and groups.

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