Employing S-O-R approach in linking mobile commerce ubiquity with usage behavior: roles of product reputation and brand trust

Islam Elgammal is currently Professor in the Business Administration Department at the University of Jeddah, Saudi Arabia. She previously worked as Associate Professor in the Tourism Department at Suez Canal University, Egypt. She had done her Ph.D. from the University of Wales Institute Cardiff, the UK, in 2008. She is also Fellow of the Higher Education Academy is in the UK. Prof. Elgammal has many publications in academic journals and contributed too many conferences. Prof. Elgammal used to be the Vice Dean for postgraduates and research at Suez Canal University and the Vice Editor-in-Chief of the Tourism Academic Journal of the Association of Arab Universities, Consultant for the Egyptian Tourism Minister, and Reviewer in many other academic journals.

Chai Ching Tan is Senior Faculty of Management at Rajamangala University of Technology, Tawan-Ok, Thailand and ISO 9001 QMS Lead Auditor. He got his M.Sc. in Advanced Business Management Practices, University of South Australia and Ph.D. in Business Administration, Southern Cross University. Tan has 20-plus years of industry experiences, serving in position as Vice President and Regional Asia Pacific General Manager. His publications in Scopus Q1 to Q4, web of science, etc. He is member of the editorial board of many international journals, constant keynotes, along with supervising 100 post-graduate students, and has published numerous textbooks.

Leonardo Aureliano-Silva currently works for Escola Superior de Propaganda e Marketing – ESPM, Brazil. Recent research projects involve marketing, hospitality and consumer behavior.

Kareem M. Selem is Lecturer in Hotel Management, Faculty of Tourism and Hotels, Suez Canal University, Egypt. He has diverse experience in hospitality management, especially in upscale restaurants and hotels. His research interests are employee well-being, crisis management and disruptive innovations in the hotel industry. He is Reviewer for some journals, among them are the International Journal of Contemporary Hospitality Management (IJCHM), the Journal of Hospitality and Tourism Management (JHTM) and Tourism Management Perspectives (TMP).