This study aims to analyse entrepreneurial behaviour in the context of crowdfunding and investigate various behavioural factors that impact entrepreneurs’ capacity to secure capital for their businesses through crowdfunding. It highlights gaps in the literature and offers insights into entrepreneurial crowdfunding behaviour.
The study conducted a hybrid literature evaluation, utilizing both bibliometric analysis and a Theory-Context-Methodology (TCM) framework-based approach. For quality assessment of the articles we use Qualsyst Analysis tool. A total of 177 relevant publications, published between 2013 and 2024, were reviewed to provide a comprehensive overview of the research in this field.
The analysis reveals a growing body of literature on entrepreneurial crowdfunding behaviour, with a significant increase after 2018. Business & Management emerged as the field with the most publications (64), and the United States contributed the highest number of studies (45), followed by Germany (25) and France (14). The study categorizes the literature and identifies a niche area that remains under-explored.
The study provides actionable insights for entrepreneurs on how to adapt crowd-funding campaign strategies, with particular attention to the growing trend of sustainability in business. Additionally, it offers a road-map for future researchers to build on existing theories, methodologies, and contextual factors related to entrepreneurial crowdfunding behaviour.
This review is one of the few studies combining bibliometric analysis with the TCM framework to map the entrepreneurial crowdfunding literature. It identifies key gaps in research and offers future directions for the development of this field.
