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Journal Articles

Evaluating the role of gamification and flow in e-consumers: millennials versus generation X

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Alejandro García-Jurado, Pilar Castro-González, Mercedes Torres-Jiménez, Antonio L. Leal-Rodríguez
Journal: Kybernetes
Kybernetes (2019) 48 (6): 1278–1300.
https://doi.org/10.1108/K-07-2018-0350
Published: 25 October 2018
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