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Journal Articles

Online to offline social interaction on gaming motivations

Wei-Lun Chang, Li-Ming Chen, Yen-Hao Hsieh

Kybernetes (2022) 51 (12): 3508–3525.

https://doi.org/10.1108/K-02-2021-0156

Published: 26 August 2021

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Journal Articles

Does beauty matter?: Exploring the relationship between self-consciousness and physical attractiveness

Wei-Lun Chang

Kybernetes (2019) 48 (3): 362–384.

https://doi.org/10.1108/K-12-2017-0494

Published: 28 September 2018

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Journal Articles

Hedonic experience of customer re-patronizing intention: a system dynamics viewpoint

Wei-Lun Chang, Chiao-Jung Chang

Kybernetes (2017) 46 (10): 1674–1691.

https://doi.org/10.1108/K-03-2017-0087

Published: 13 November 2017

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Journal Articles

Estimating the value of corporate co‐branding synergies

Wei‐Lun Chang, Kuan‐Chi Chang

Kybernetes (2012) 41 (1-2): 239–253.

https://doi.org/10.1108/03684921211213061

Published: 02 March 2012

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Journal Articles

A mixture model to estimate customer value for e‐services

Wei‐Lun Chang, Yu‐Ting Hong

Kybernetes (2011) 40 (1-2): 182–199.

https://doi.org/10.1108/03684921111117997

Published: 15 March 2011

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Journal Articles

Using multi‐criteria decision aid to rank and select co‐branding partners: From a brand personality perspective

Wei‐Lun Chang

Kybernetes (2009) 38 (6): 950–965.

https://doi.org/10.1108/03684920910973171

Published: 12 June 2009

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Journal Articles

A value‐based pricing system for strategic co‐branding goods

Wei‐Lun Chang

Kybernetes (2008) 37 (7): 978–996.

https://doi.org/10.1108/03684920810884360

Published: 17 September 2008

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Online to offline social interaction on gaming motivations

Does beauty matter?: Exploring the relationship between self-consciousness and physical attractiveness

Hedonic experience of customer re-patronizing intention: a system dynamics viewpoint

Estimating the value of corporate co‐branding synergies

A mixture model to estimate customer value for e‐services

Using multi‐criteria decision aid to rank and select co‐branding partners: From a brand personality perspective

A value‐based pricing system for strategic co‐branding goods

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