Keywords: 2-Tuple linguistic representation
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Journal Articles
Journal: Kybernetes
Kybernetes (2019) 48 (5): 949–966.
Published: 13 July 2018
.../approach The proposed approach combines 2-tuple linguistic representation model and data envelopment analysis to obtain the most efficient neuromarketing technique. It is apt to handle information provided by using both linguistic and numerical scales with multiple information sources. Furthermore...

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