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Keywords: AHP procedure
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Journal Articles
Journal:
Kybernetes
Kybernetes (2019) 48 (3): 650–662.
Published: 28 August 2018
... valuable markets from data-driven CRM systems. However, the study used a proposed customer value model (recency, frequency and monetary [RFM]; RFM model-based), the analytic hierarchy process (AHP) procedure and a proposed equation for estimating customer values. Findings For enhancing the data-driven...
