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Keywords: Actual usage behaviour
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Employing S-O-R approach in linking mobile commerce ubiquity with usage behavior: roles of product reputation and brand trust

Islam Elgammal, Chai Ching Tan, Leonardo Aureliano-Silva, Kareem M. Selem
Journal: Kybernetes
Kybernetes (2025) 54 (2): 832–852.
https://doi.org/10.1108/K-07-2023-1359
Published: 01 November 2023
... Product reputation Brand trust Ubiquity Actual usage behaviour Research links the credibility of mobile commerce (m-commerce) to the system or app trustworthiness that manages it (Dastane et al., 2023), but rare is research that relates to how the system characteristics of m-commerce...
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