...Bidhan Mukherjee; Bibhas Chandra Purpose In response to scholarly calls, the study aims to extend and magnify the existing understanding by unravelling the differential impact of anticipated emotions on green practice adoption intention through a proposed model by integrating anticipated pride...

... the mobile users’ adoption intention of any emerging technology. Also, technological innovativeness was used to evaluate the individual’s adoption to an innovation. An innovation diffuses via communication channels over time among the members of a social system. Thus, innovation diffusion theory was adopted...