...Jizi Li; Yue Yu; Chunling Liu; Xudong Deng Purpose This paper aims to examine the optimal promotion strategy of an e-retailer, who may advertise, or launch rebates initiative to encourage consumers' disseminating electronic word-of-mouth (eWOM) messages, with an aim to boost product sales...

... behaviors and long-term evolutionary game behaviors of a time-delayed digital supply chain, which consists of a supplier and an online retailer. This paper can inform industry practitioners about the impact of cybersecurity and the deep-rooted relation between advertising and cybersecurity, thus providing...

...Wei Li; Mi Ouyang Purpose There are manufacturer, remanufacturer and advertising agency in the study. The first manufacturer is a traditional manufacturer that produces new product, while the second one operates a reverse channel producing remanufactured products from used cores. Both...

... Group Publishing Limited 2006 Cybernetics Electronic mail Advertising Bandwidths Internet Whether or not businesses of today (2006) are 100 percent “virtual” businesses, or 50 percent brick and mortar and 50 percent e‐business (or any combination), all thriving businesses...